In the startups Reddit I was reading a question I’ve heard (variations of) many times before. “Cold-emailing potential customers is pretty much free; shouldn’t we be doing this? And what’s the best way to?” You can check out the thread (and my short-answer, and some other great comments) here! Should you send cold emails? Short…
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From multiple /r/marketing Reddit conversations in the last couple days, I’ve noticed an interest in increasing Instagram engagement (and social media engagement in general). And this isn’t the only question on this. There are dozens of people out there disappointed with their brand’s organic social reach. The answer to increasing Instagram engagement? Bizarrely, the answer:…
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You make great products. All of your past customers rave about how much they love them. There is a core group of people that you can rely on to purchase again and again. But if you’re starting a business the big question, is where do you go from there? You need more than a few…
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The other day, I was speaking with a friend, and he asked about priorities from a marketing perspective. He was wondering what can be done for ramping marketing fast. Also, what should be done for long-term marketing health. There are things you do that yield results later, and there are other things that start having…
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Consumer and brand goals: What are they, and why should you care? The amazingly effective campaigns that have surfaced through the annals of advertising history almost all have this common element: They operate in a way where consumer and brand goals around the campaign are highly aligned. What is a consumer goal? When someone comes…
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A great ad (with terrible targeting) A couple weeks ago I was served an ad on Facebook for a hard-liquor delivery service. Clearly, something was done right with the targeting (I’m probably on a “high likelihood to pay for delivery services for consumer goods” list thanks the copious number of children I have). Intrigued, and…
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What is a CRM? CRM is a term you might have heard, but you may or may not know what it works for. The acronym stands for “customer relationship management”. Practically, what does this mean? It is a piece of software (either on your computer, or something you access online) that holds information about who…
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Its easy as a small business owner to “leave well-enough alone” especially for tasks that may be a bit outside of your normal comfort zone. So, it’s no a surprise that a lot of businesses get a website online, then simply leave it there without spending much more time on it once it looks good.…
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Every single vendor out there is telling you to spend your marketing budget with their company, claiming that . Given that budget is limited, and options are almost infinite, where should a small business spend their marketing budget to get the most return on investment? While the decision may be different from business to business,…
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One question I’ve heard a lot, “are Facebook ads worth it?” While there are a lot of nuances to it (that we’ll dive into here), the simple answer is: Sometimes– if you do it right. Before I dive into the details of how to do it correctly, it is important to first understand how not…
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