Every single vendor out there is telling you to spend your marketing budget with their company, claiming that . Given that budget is limited, and options are almost infinite, where should a small business spend their marketing budget to get the most return on investment? While the decision may be different from business to business,…
Read More
One question I’ve heard a lot, “are Facebook ads worth it?” While there are a lot of nuances to it (that we’ll dive into here), the simple answer is: Sometimes– if you do it right. Before I dive into the details of how to do it correctly, it is important to first understand how not…
Read More
You’ve all experienced this– when you give your email to a company, for one reason or another, a window pops up that says, “Check your email inbox, and click the link to confirm”. It seems like an unnecessary step- You’ve already given them your email, why do you also have to click a link? Why?…
Read More