The other day, I was speaking with a friend, and he asked about priorities from a marketing perspective. He was wondering what can be done for ramping marketing fast. Also, what should be done for long-term marketing health. There are things you do that yield results later, and there are other things that start having…
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Every single vendor out there is telling you to spend your marketing budget with their company, claiming that . Given that budget is limited, and options are almost infinite, where should a small business spend their marketing budget to get the most return on investment? While the decision may be different from business to business,…
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