In the startups Reddit I was reading a question I’ve heard (variations of) many times before. “Cold-emailing potential customers is pretty much free; shouldn’t we be doing this? And what’s the best way to?” You can check out the thread (and my short-answer, and some other great comments) here! Should you send cold emails? Short…
Read More
Email List Cleaning: Why? Email is, for most businesses, one of the most reliable and profitable channels for communication. However, if you’re not careful about email list cleaning the value of email for your business will slowly slip. Read on for some list hygene tactics that will drive profit whether you’ve got 200 or 200,000…
Read More
You’ve all experienced this– when you give your email to a company, for one reason or another, a window pops up that says, “Check your email inbox, and click the link to confirm”. It seems like an unnecessary step- You’ve already given them your email, why do you also have to click a link? Why?…
Read More