In the startups Reddit I was reading a question I’ve heard (variations of) many times before. “Cold-emailing potential customers is pretty much free; shouldn’t we be doing this? And what’s the best way to?” You can check out the thread (and my short-answer, and some other great comments) here! Should you send cold emails? Short…
Read More
From multiple /r/marketing Reddit conversations in the last couple days, I’ve noticed an interest in increasing Instagram engagement (and social media engagement in general). And this isn’t the only question on this. There are dozens of people out there disappointed with their brand’s organic social reach. The answer to increasing Instagram engagement? Bizarrely, the answer:…
Read More