A great ad (with terrible targeting) A couple weeks ago I was served an ad on Facebook for a hard-liquor delivery service. Clearly, something was done right with the targeting (I’m probably on a “high likelihood to pay for delivery services for consumer goods” list thanks the copious number of children I have). Intrigued, and…
Read MoreOne question I’ve heard a lot, “are Facebook ads worth it?” While there are a lot of nuances to it (that we’ll dive into here), the simple answer is: Sometimes– if you do it right. Before I dive into the details of how to do it correctly, it is important to first understand how not…
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